Get with it — a snazzy website is not enough

When they get a website, many business owners get upset when they don’t hear the phone ring off the hook. Let’s be honest, folks — a website is only part of your overall marketing strategy. Maybe for years you’ve been told that a web presence is sure to bring in the crowds, beating a path to your door for your product or services. It’s just not that easy. For brick and mortar businesses, there are three approaches to the sales experience: in person, on the phone, and on the internet. The best, of course, is talking to your prospect in person. Second best is on the phone, and third is through internet means, such as a website and social media. Your internet presence provides a background and support of your first two types of contact. Your website is another arrow — but a necessary one — in your quiver of sales methods. It affirms that your business is legitimate, and that you can deliver. It’s only one of the three legs of the marketing stool. You need all...

Get great sunsets and other photos free

Need some good artwork for your website or flyer? Rich Niewiroski happened to stop at a lake in Arizona at sunset and snapped this beautiful picture to the left. By uploading it to Wikimedia Commons, he is allowing the world to use it at no cost. We used a great sunset from Wikimedia Commons to design the banner of Great Catholic Homilies, as well as other websites. Many photographs, graphics, classical paintings and other images are free to use by the public and are available at this site. Some artists ask that you give them credit, and this is specified on the website. But many of them, like Rich, do not ask for attribution. For all these great images, go to Wikimedia Commons. If you can’t find the photos you want on this site, you can buy images cheaply at Istockphoto. Photographs run around $2 each, and this is about the cheapest you’ll find on the internet. Istockphoto also has vector graphics, and now video and audio...

Why WordPress?

What’s so good about a WordPress website? Why not just make an ordinary static-page website? A static-page website that you get, for example, as a template from a website hosting company, is limited. Here are a few reasons why we at TreeFrogClick work with WordPress websites: Blog-enabled. WordPress contains a blog format, so you can add many posts, increasing your ranking on the search engines Content management software. You can make changes from any computer with the use of a password. Easy to add pages. With a static-page website, when you add a page, you have to put it on the menu of each page. That’s time consuming. WordPress does this automatically. Easy email form. This hides your actual email address from spammers. Besides name and email address, you can also offer drop-down menus. Search bar. Try coding that into your static-page website. Popularity. It’s the most popular blog software used today, and is used by 200 million websites. You can find programmers who know this program. There are 1,200 templates, called themes, to choose from. There are many other reasons as well, but we won’t go into them now. Other similar website platforms are Joomla and Drupal. They do more, but are more complex, too. The website you are reading is built with WordPress. For more information on this popular website software, see Wikipedia’s entry on...