Facebook presence enhances teacher’s website

When I met with Robert Kelly, a retired schoolteacher in the Chicago area yesterday, I wanted to emphasize one thing: building a website isn’t enough. Bob tutors children and adults in language arts, and is an easygoing fellow. I imagine that his students do well and that their grades improve under his tutelage. But to get the word out about his small business, he needs to break into social media. So not only did I build a website for him under the name Robert Kelly, Tutor, but I set up a Facebook profile advertising his service. I got to be the teacher this time, and when we met I instructed him in how to get into his website and make changes, and how to access his Facebook profile and post articles. An interesting feature is that I placed a widget of his Facebook blog into his website, so that he kills two birds with one stone — when he enters a post on Facebook, his website blog is automatically updated. If he starts connecting with friends and others on Facebook, he will draw others to his service. I’m also submitting his new website to the major search engines and building a number of profiles for him on Yahoo, Yelp, and other business listings. This is all being done at an economical cost. Here’s a great YouTube video on how to use Facebook and Twitter to help your business, by SCORE...