Grow your non-profit with newsletter signups

It’s been said that the only purpose of Facebook is to grow your email list. And I bet you thought email was dead. After all, everyone gets bombarded with spam. We all hate the tons of emails we get, but let’s admit it — everyone reads the letters of their favorite groups. Email is still a strongman in the marketing world. So, you might ask, is there a way to increase your email list for your non-profit? You bet. There are several new techniques nowadays that involve targeting the right audience and delivering just the right pitch to get them on board. This technique involves pay-per-click ads and a landing page where people go when they click on the ads. Wouldn’t you like to have hundreds of new members getting your emails? Nutured over time with your newsletters, they will become involved with their activity or donations. Newsletter Signup Program Our Newsletter Signup Program involves several techniques. One of them is remarketing, where ads follow you over the internet. Visitors to your website go to other websites, including Facebook, and they see your ad. Nifty, huh? We also craft Facebook ads directed toward people who like certain pages and have certain interests on Facebook. Another important part of this program is an attractive landing page that turns your visitors into members. We use software that clearly and simply describes what it is you offer. On the page is an simple and clear signup form. The new emails are put directly on your list, whether it be Constant Contact, iContact, or any of many other email services. Recently, we were...

How to get 1,550 Facebook “likes” in 5 days

Knowing the magic There’s a way to get hundreds or even thousands of new people interested in your cause or product if you know the magic in Facebook ads. Last week we here at TreeFrogClick gained 1,550 Facebook likes for a conservative leader with a simple ad that headlined, “Think IRS Scandal is Bad?” This was a hot topic in the news, and the ad copy had both an image and some text that tied in with our client’s urgent need. The results? 1,550 likes in five days. And guess what? Each like costs only 3 cents. The secret sauce here is that you take a current news item that draws a lot of emotion and make a connection to your own work. If there’s a connection, Facebook users reward you with thousands of likes, which means mucho in the social world. So what good is a “like?” First of all, each person who likes you now gets the Facebook posts that you make. Thus, you get space on the running stream of posts on these people’s personal Facebook pages that carry everything from their cousin Samantha’s new baby to the graduation pictures from their college. So making posts is something like sending out an enewsletter. You keep their minds on you. People are more willing to like you on Facebook than to go to the trouble to sign up for your newsletter. And there’s more bennies Since Google has been ranking Facebook pages for the last year or so, your organization or company’s Facebook page is more likely to come up in searches for you, making you look better...

SEO is always – a changin’

When the members of the Chicago SEO Meetup arrived in downtown Chicago today and filled out their name tags, some of them were a bit confused over the marker given to them — they kept pulling what they thought was the pen cap  on one end, and they didn’t see that the tip came out at the other end. That confusion is a bit like Search Engine Optimization (SEO) itself — Google’s algorithms are always changing and growing, and you get stumped sometimes trying to keep up with them. The two dozen people who came this morning to the office of software training school Digitial Bootcamp, just north of the loop, heard Bob Tripathi, the in-house SEO/SEM manager for Sears Holding. His topic was “Managing SEO in-house at mid- to large-sized organizations.” The group, made up of SEO practitioners, learned that Google now posts Twitter material, and this is a new way to get publicity. Among lots of good information about SEO, Bob outlined five common SEO mistakes: Poor information architecture, such as bad site navigation, incorrect directory structures, and wrong naming conventions, Wrong Content Management Systems (CMS), that give poor titles, headings and meta-tags, Poor redirects, Unfriendly URL’s. Don’t name them folder1, for example, Poor SEO measurement tools. This is a more difficult task than measuring pay-per-click. Some of the current trends in SEO are: Your Twitter profile authority has SEO authority. Google will keep up your Twitter post for two to three weeks. Video is ubiquitous. Host the file on your server. Use social media in website design. Link building — don’t use link bait anymore. Incentivise,...

BuddyPress provides Facebook-like website on the cheap

Remember when simple websites cost hundreds or thousands of dollars to produce? When the internet was new, high school geeks were making $5,000 a summer designing websites. But today, template-based websites can be made online and free, such as at Google Sites. The latest step in website development is the ability to make a Facebook-like social networking site with new open-source software called BuddyPress. BuddyPress works on the popular WordPress platform. And a Chicago software company which calls itself the authority on BuddyPress is developing  a line of BuddyPress themes that they say work easier than what BuddyPress provides, and at a cost that is a fraction of what you would pay to have it custom-programmed. A few weeks ago I attended a seminar on BuddyPress in Chicago put on by Matthew O’Brien and Michael Eisenwasser, of the Cluster Interactive Group. They are young guys who seem to have the heads up on BuddyPress, and are developing a line of themes that have a lot of functionality. Their website, BuddyBoss, has various themes available at under $100, and one, BuddyBase, is free. Sounds good to me — web work is getting easier and cheaper to do all the time. The event was sponsored by SEO recruiter Scott Sargis and his Chicago Search Engine Optimization...

Social media tops search engines in U.K.

As sure as the heat in a Chicago summer, there’s a real shift toward using social media over search engines. In the U.K., social media edged out search engine traffic in May, getting 11.88% of traffic, as compared to 11.33% for search engines, for the first time in history. The trend in the U.S. is going in the same direction. You might want to point your promotion compass to social media, as well as the old standby, search engine optimization. See the Aug. 2010 Website Magazine, “Social...

Facebook presence enhances teacher’s website

When I met with Robert Kelly, a retired schoolteacher in the Chicago area yesterday, I wanted to emphasize one thing: building a website isn’t enough. Bob tutors children and adults in language arts, and is an easygoing fellow. I imagine that his students do well and that their grades improve under his tutelage. But to get the word out about his small business, he needs to break into social media. So not only did I build a website for him under the name Robert Kelly, Tutor, but I set up a Facebook profile advertising his service. I got to be the teacher this time, and when we met I instructed him in how to get into his website and make changes, and how to access his Facebook profile and post articles. An interesting feature is that I placed a widget of his Facebook blog into his website, so that he kills two birds with one stone — when he enters a post on Facebook, his website blog is automatically updated. If he starts connecting with friends and others on Facebook, he will draw others to his service. I’m also submitting his new website to the major search engines and building a number of profiles for him on Yahoo, Yelp, and other business listings. This is all being done at an economical cost. Here’s a great YouTube video on how to use Facebook and Twitter to help your business, by SCORE...
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