Beware of SEO sleight-of-hand

Can you count the number of red playing cards as they are being turned up in front of you? Sounds easy, you say to the magician. But while your eyes are glued to the red fives, sixes and jacks, you don’t notice the pictures of dogs, horses and other animals that...

SEO expert spills three secrets about ranking high

Many businesses see the value in search engine optimization (SEO) ranking. A buyer’s trust is extremely high for sites that rank high on the first page. What are some key factors in getting high search rankings? Just today I asked a few questions of Steve...

SEO – fading in importance?

Important, but overhyped? Search Ranking Optimization (SEO) is a critical necessity for today’s internet-savvy business, and yet Google is always chasing down abusers of the system. In fact, the search leader is getting better and better at it with their various...

Free whitepaper: 16 white-hat Google search secrets

This past weekend we interviewed Steve Constable, a Chicago SEO expert, and published our discussion as a whitepaper. The whitepaper and newsletter announcing it has proved popular — 32% of our newsletter list read the newsletter only four hours after it was sent. If...
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