Five ways to boost your promotion in 2015

Stuck in a publicity rut? Here are five quick resolutions to boost your marketing program for 2015. 1. Get more Facebook likes Simply ask for comments. Put up a compelling photo. Ask your fans to share it on their timelines with a request to like your page. Or boost your posts, using the boost feature on each post. Select groups most receptive to your message. 2. Improve your newsletter Use the 80/20 rule: give rather than get. Your members aren’t so much interested in you, but in the cause you represent, or your purpose. So educate and entertain them with newsletters along those lines. Make eighty percent of newsletters about what would help or educate them, and twenty percent outright self-promotional posts asking for donations or business. 3. Make better Facebook posts Use good pictures of what you are doing. Ask questions to spur comments, such as “What do you think?” Ask “why” or “what if” questions. Respond to comments promptly to get the conversation going. 4. Make your branding more personal It’s always easier to make a connection with your members and clients if they know more about you and your organization. Why were you founded? What do you find exciting about what you are doing? 5. Redesign your website Has it been three or four years since your website was designed? Tired of the waving hand image? Your site may need a redesign to meet your changing needs, or to meet your clients’ changing needs. Is your site responsive, meaning that it can be easily viewed on a mobile device? Some fifty percent of website visits come...

How grandma got rid of grandpa

Want to know a family anecdote that’s been passed along from one generation to the next? It’s called “How grandma got rid of grandpa.” It has to do with courtship and salesmanship. How far is a salesman allowed to push? It talks about my experience working in the ad department of the Chicago Sun-Times. It’s about little hearts and cupids. Check it out on our new website, at...

You must grow your newsletter list — and here’s how!

Would you like to grow your business to the next level with a steady stream of prospects? Do it by building your newsletter list, and nurturing your readers with information that will help them. You must add like-minded people to your email list. By like-minded, I mean those who could really use your services and who can afford to spend money. A newsletter allows you to display your business’s brand, and your CEO’s personality. Then your readers can have a personal connection with your business. But are you getting enough new names on your list? And how do you grow your list? Only about 5% of marketers use a full-featured marketing solution, according to Jeff Ernst of Forrester Research. Face it, you must reach outside your normal circles to get new people. The best and quickest way to do that is with paid advertising. And to make it work, you must follow these three “musts”: 1. Make your offer compelling What will people get when they sign up for your newsletter? A free information sheet, or short ebook? The newsletter itself should be news as well as reflections about your industry/profession – all wrapped in the mantle of your business’s own unique personality. Convey this in your newsletter pitch. 2. Know your audience, and find them Do you want people who like to entertain at home who live within a 50-mile radius of Chicago? People who earn between $40K and $100K per year who have children? Employees of Ford or GM who have college degrees? These demographics are available with Facebook marketing. 3. Write compelling ads, with a unique landing page for the ad...

Do you qualify for our Newsletter Signup Program?

Take this short survey and get your free evaluation. 1. Do you write an enewsletter at least once a month? No, but we plan to Yes, about once a month More than once a month 2. Does your newsletter benefit the reader in some way, and not just talk about your business?  No Um, sort of Yes, it talks about our business almost exclusively 3. Are you aware that you have to nurture your relationship with your prospects, rather than just expect them to respond immediately?  No Um, sort of Yes, we do 4. Do you feel you know your audience well? Do you listen to what they say so you can understand how to meet their needs?  No Um, sort of Yes, we do 5. Do you have a Facebook page? No Yes 6. Want to get our newsletter, "Business marketing secrets?" Yes No 7. Or would you prefer our newsletter, "Nonprofit marketing secrets?" Yes No Questions: Name Email Phone When is the best time for Kevin to contact you? Please fill in what you see (letters are not...

Grow your non-profit with newsletter signups

It’s been said that the only purpose of Facebook is to grow your email list. And I bet you thought email was dead. After all, everyone gets bombarded with spam. We all hate the tons of emails we get, but let’s admit it — everyone reads the letters of their favorite groups. Email is still a strongman in the marketing world. So, you might ask, is there a way to increase your email list for your non-profit? You bet. There are several new techniques nowadays that involve targeting the right audience and delivering just the right pitch to get them on board. This technique involves pay-per-click ads and a landing page where people go when they click on the ads. Wouldn’t you like to have hundreds of new members getting your emails? Nutured over time with your newsletters, they will become involved with their activity or donations. Newsletter Signup Program Our Newsletter Signup Program involves several techniques. One of them is remarketing, where ads follow you over the internet. Visitors to your website go to other websites, including Facebook, and they see your ad. Nifty, huh? We also craft Facebook ads directed toward people who like certain pages and have certain interests on Facebook. Another important part of this program is an attractive landing page that turns your visitors into members. We use software that clearly and simply describes what it is you offer. On the page is an simple and clear signup form. The new emails are put directly on your list, whether it be Constant Contact, iContact, or any of many other email services. Recently, we were...

Grow your email list with a savvy ad campaign

It’s been said that the only purpose of Facebook is to grow your email list. Did you think that email was dead? After all, everyone gets bombarded with spam. Not the least. To paraphrase Mark Twain: rumors of its death have been greatly exaggerated. We all hate spam, but let’s admit it — everyone reads the emails of their favorite groups. Email is still a strongman in the marketing world. So, you might ask, is there a way to increase your email list for your products or non-profit? You bet. There are several new techniques nowadays that involve targeting the right audience and delivering just the right pitch to get them on board. This technique involves pay-per-click ads and a landing page where people go when they click on the ads. Wouldn’t you like to have hundreds of new prospects to bring to your business and website? Nutured over time with your newsletters, they will become paying customers or donors. Newsletter Signup Program Our Newsletter Signup Program involves several skill sets. First of all, it requires a technical knowledge of internet ads, landing pages, and such techniques as remarketing, where ads follow you over the internet. The second aspect is a neglected area: creative expertise in writing and artwork. You see, you have to be internet ambidextrous in today’s marketing world. That is, you have to know all the tech tricks of the ever-changing web world. And you have to be able to craft killer ad copy and graphics — the kind that attracts the reader from a new angle and makes him click. One without the other is...
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