Tips & Trends in Digital Marketing

We really shouldn't give all these secrets away...

How an autoresponder can double your email open rate

Do you get excited when you see a high "open" rate for your newsletter? How does a 50% or 60% rate make you feel? Excited? Jumping for joy? One of my most successful newsletters was my personal story, "The Day I Dissed a Billionaire." It told the true story of how I,...

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How we got fundraising prospects for $8 per name

I thought my work stunk. But then I stumbled upon a few secrets. Sometimes you know that your work just isn't good enough. This past weekend I restarted a Facebook ad campaign for one of our nonprofit clients. We were scouting for like-minded prospects whom we could...

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