Tips & Trends in Digital Marketing

We really shouldn't give all these secrets away...

How grandma got rid of grandpa

Want to know a family anecdote that's been passed along from one generation to the next? It's called "How grandma got rid of grandpa." It has to do with courtship and salesmanship. How far is a salesman allowed to push? It talks about my experience working in the ad...

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Kevin Banet’s story: from morse code to marketing

I'm thankful that I had a good education. I learned just as much from my hobbies as from the classroom. I learned Morse code using a doorbell buzzer at home at age 13, then got an amateur radio license. In high school I wrote stories and drew cartoons for the school...

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What I found in General Patton’s basement

As a journalism student years ago, I found myself in the party room at the home of General George Patton. No, this wasn’t the General Patton of World War II fame. But it was his son’s house. My classmates, as part of the master's in journalism program at Northwestern,...

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When should your business marketing be personal?

Three important questions to ask about how to craft your branding Is your business or non-profit branded around a company name, or around you? In other words, in your ads, website, printed literature, do you emphasize you, or your company name? This is a good question...

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