As a child, have you ever magically pulled iron filings together on a piece of paper?
This simple science project mirrors Facebook’s ability to reach thousands of people stretched across the continent who have certain common interests. Facebook’s targeting is the hidden magnet that pulls together prospects for your nonprofit or business. When you tap into that force, members and customers come to your mailing list like apples falling from a tree.
Wouldn’t you like to pull in people who are interested in your nonprofit’s or business’s cause and get their contact info?
You just have to know how to use Facebook’s muscle-bound targeting system.
We here at TreeFrogClick recently captured the names and emails of 120 young women who responded to a survey of whether they might be called to religious life. This was all done with Facebook ads. Of the 120, 25 said they would be interested in coming to a retreat.
This technique that could be used for any nonprofit or business. Make a survey that helps the prospect find out something about themselves. In other words, find a way to reveal to them something that they didn’t know before. In other words, you offer help for them rather than blow your horn about what you do.
Facebook’s targeting ability is vast, and it is growing as we speak. Every time I look at their ad platform, I see that they have expanded and modified what they pull in based on their own users’ behavior, as well as big data. Get in line with this expanding technique and stay ahead of your competition.