The court jester in the king’s castle of years ago served a helpful purpose – he made people laugh, often making light of current events.
Today’s court jester lives on Facebook in the form of memes – those eye-catching photos with pithy sayings that can go viral in hours.
Like the court jester of old, the digital meme can aim for the funny bone, deliver a political message, or convey a strong opinion on a current topic. And the punch they carry seems to outweigh that of a lengthy article.
Wikipedia defines a meme as “a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users.”
Since memes are shared by friends, and are usually not paid ads, memes are often given more attention than ads. (And Facebook won’t take most memes as ads, since they usually violate the 20% text rule.)
Three elements of a meme
If you want to make a meme, zero in on these three points:
- Clear image and brief words.
- Logo and/or domain name.
- Funny, clever or pointed.
The meme of Pope John Paul II on this page that we made for the Fr. John Hardon Archive & Guild garnered 1,034 views, 72 clicks and 125 likes, comments and shares – all in its first 15 days. Memes that we’ve made for other clients have been successful, too.
To make a meme, find a clever or simple image. One way to get one in the public domain is to use your more-recent version of MS Word. Look under Insert / Online Images. When you get your image, make the meme with the free image editor, Pixlr.com. Most memes use a sans-serif font such as Impact.
Learn more about how to make a meme with Photoshop. Or, let us at TreeFrogClick make memes for you and skyrocket your popularity!