Did you know that nonprofits can find new donors with Facebook ads?
It’s a rather new technique, and many nonprofits are unaware of it.
Facebook now allows you to target existing donors among their users who have certain interests. You start with what are called interest groups. For example, you can target those interested in youth organizations. Then you select those among that group who donate to charity.
You can drill down even further and chose those age 35 and older who are fans of the YMCA and the Boys and Girls Clubs, and who donate to children’s causes. The numbers get smaller, but if it is a better target, you will get more for your ad dollars.
Thus, you can drill down on a granular level like never before. Then send them ads. Targeting is very important when it comes to advertising. You don’t want to waste your ad dollars, do you?
We at TreeFrogClick regularly target such markets. And yet I wonder how many nonprofits make use of it?
Reaching those who are already donors
For example, we here at TreeFrogClick use a proprietary list of two million Facebook users who tend to be devout Catholics. When we cross that group with donors who give to religious causes, we get 130,000 persons.
Now, think of it. You can reach 130,000 Catholics whose behavior shows that they are not only devout, but that they give to religious causes. (See graphic and related story.) You can send ads to these people to visit your website or like your Facebook page. From there you can develop them into active members and donors for your organization.
This is all rather new in Facebook, which is rapidly developing its ad platform. And the early adopters who get to the table first tend to elbow out their competitors.
Are you a nonprofit looking for a greater outreach? Why not call us at the number above, or contact us with the form below so we can tell you more about microtargeting with Facebook ads.