How to get a good mug shot

I’m sorry if you chuckle when I talk about getting a good mug shot. I’m betraying my journalism background. If you’re running a business, you need a good picture of yourself. Please don’t use the one you took in your backyard, with your eyes squinting in the sun and the broken garage downspout in the background. I spent a lot of time as a youngster carrying a camera around in high school, and spending long nights in my basement darkroom, which was of course the stone age of this art. In photography, lighting is everything. Well, almost everything. You say you don’t want to go to a professional portrait photographer? Well, then here are the three most important parts of every portrait: Nice smile, or at least a Mona Lisa smile Plain or uncomplicated background, like a plain wall. And no light source in the background like a window. Soft lighting, as inside next to a window. Now, have someone take a few closeups. Natural light is best. Turn off the flash. Try different shots, with your head turned this way and that, but always look at the camera. Get relaxed, and take different shots with varying degrees of smiling. If you’re the somber type, poke yourself in the ribs to make you laugh. Pick the photo that makes someone say...

Web visits jump tenfold after our client’s TV interview

Our apologies if we haven’t returned your emails promptly this week — one of our clients, the Visitation Sisters, of Brooklyn, NY were interviewed on EWTN Catholic TV on Wednesday. When you get publicity on one of the largest TV networks in the U.S., you get busy. How do you take advantage of such promotion? We’ve been throwing the net wide to capture the rising number of persons interested in this religious congregation after watching the one-hour interview. The show aired Wednesday, and the next day visits to the website of VisitationSpirit.org has jumped tenfold. Here’s what we did to make the best of this: Put up the video interview on our client’s website the next morning. Put links on the website’s home page to the embedded TV interview Encouraged website visitors to sign up for the newsletter. Made a full-page-width cover photo of the interview on their Facebook page. Made Facebook page posts about the interview. Ran Facebook pay-per-click ads announcing the show in advance, and afterwards telling others how to watch the show. We used demographic and interest targeting. There’s a lot of new interest in this religious congregation now, and it has engaged existing users and friends. New people are signing up for the Sunday night “Live Jesus Chat Room.” We hope it gives them the boost that they need in their promotion...