New religious blog already rates well

A new blog completed today by TreeFrogClick, Inc. already rates well by a popular website analyzer. The blog, An Undivided Heart, educates and inspires men and women to a religious life as a sister, brother, priest or other consecrated person, and has garnered a 44 out of 100 in HubSpot’s Website Grader. Although the score is below the fiftieth percentile, this isn’t bad considering that was is lacking is mainly more content, or blog posts. The site consists of two main pages, and now has only three posts. New posts will be made every few days by editor Leon Suprenant. The website, which sports a fluid width, features an attractive banner designed by artist Peter Ptak, and is done in an attractive mix of black, read, blue and yellow colors. The site’s ranking should increase in the months ahead. Website Grader provides a ranking of marketing effectiveness, and uses an algorithm of a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others. An Undivided Heart provides freshly-written news from the Vatican, religious communities, and other sources about consecrated life in the Catholic Church. The site is sponsored by the Institute on Religious Life in Libertyville, IL. We wish them well on their new...

SEO is always – a changin’

When the members of the Chicago SEO Meetup arrived in downtown Chicago today and filled out their name tags, some of them were a bit confused over the marker given to them — they kept pulling what they thought was the pen cap  on one end, and they didn’t see that the tip came out at the other end. That confusion is a bit like Search Engine Optimization (SEO) itself — Google’s algorithms are always changing and growing, and you get stumped sometimes trying to keep up with them. The two dozen people who came this morning to the office of software training school Digitial Bootcamp, just north of the loop, heard Bob Tripathi, the in-house SEO/SEM manager for Sears Holding. His topic was “Managing SEO in-house at mid- to large-sized organizations.” The group, made up of SEO practitioners, learned that Google now posts Twitter material, and this is a new way to get publicity. Among lots of good information about SEO, Bob outlined five common SEO mistakes: Poor information architecture, such as bad site navigation, incorrect directory structures, and wrong naming conventions, Wrong Content Management Systems (CMS), that give poor titles, headings and meta-tags, Poor redirects, Unfriendly URL’s. Don’t name them folder1, for example, Poor SEO measurement tools. This is a more difficult task than measuring pay-per-click. Some of the current trends in SEO are: Your Twitter profile authority has SEO authority. Google will keep up your Twitter post for two to three weeks. Video is ubiquitous. Host the file on your server. Use social media in website design. Link building — don’t use link bait anymore. Incentivise,...

Online Tutoring in Facebook

“Kevin, thank you for all the help you gave me in the use of Facebook. I particularly appreciate learning how to form groups and how to open a “Note” page, allowing me to actually do some teaching about vocation discernment.  I certainly will reach out to inquirers and ask if they are on Facebook and invite them to be part of the ‘Discernment Group.'” — Sister Dorothy Ann, Sisters of the Sorrowful Mother (Jan. 14,...

Book Promotion Website

“My BoomerBoys.org website was created by Kevin Banet of treefrogclick.com. Although I had developed simple websites by myself in the past, I wanted the site for my new “Boomer Boys” book to be of professional quality. Kevin certainly did the job. The look of the pages, the ease in navigating, and the appealing content all help to make this a website that I’m proud to have representing my book.” — Paul Buchheit, (Mar. 3,...

Search Engine expert to speak Jan. 15

How can my company rank at the top of the search engines? This is a question asked more times than the number of stars in the sky. If you’re in Chicago Jan. 15 and you want to learn about Search Engine Optimization (SEO), you might want to go to the lecture by top SEO expert Bob Tripathi, Sears Holding Co. marketing manager. Bob will talk about doing SEO in-house, along with pay-per-click, and the various needs that should be met. Bob is one of the experts speaking at SES New York, the Leading Search & Social Marketing Event. To sign up for the Chicago event, go to the Chicago Search Engine Optimization Meetup...