Get with it — a snazzy website is not enough

When they get a website, many business owners get upset when they don’t hear the phone ring off the hook. Let’s be honest, folks — a website is only part of your overall marketing strategy. Maybe for years you’ve been told that a web presence is sure to bring in the crowds, beating a path to your door for your product or services. It’s just not that easy. For brick and mortar businesses, there are three approaches to the sales experience: in person, on the phone, and on the internet. The best, of course, is talking to your prospect in person. Second best is on the phone, and third is through internet means, such as a website and social media. Your internet presence provides a background and support of your first two types of contact. Your website is another arrow — but a necessary one — in your quiver of sales methods. It affirms that your business is legitimate, and that you can deliver. It’s only one of the three legs of the marketing stool. You need all...