Facebook Chosen for Ford Explorer Unveiling

Fireworks and flashing lights used to be part of the hoopla used to introduce new cars from Detroit. But now it’s being done with the silent clicking of a computer mouse. The Ford Explorer on Monday was launched not on an auto showroom floor, but over Facebook. The Explorer Facebook page has 12 selections of videos, photos and news stories to keep you informed. Ford’s Facebook community of over 160,000 fans and 50,000 Explorer friends can now see and hear interviews with Ford workers who make and market the sport utility vehicle. Four posts are YouTube videos. The Ford Fiesta was also marketed mainly online, according to MSN News. Businesses in the Chicago area and elsewhere should know that this is the way things are going. “You’ve got to get up to speed about Facebook and Twitter,” said TreeFrogClick CEO Kevin J. Banet. “They are on the news almost every...

Get great sunsets and other photos free

Need some good artwork for your website or flyer? Rich Niewiroski happened to stop at a lake in Arizona at sunset and snapped this beautiful picture to the left. By uploading it to Wikimedia Commons, he is allowing the world to use it at no cost. We used a great sunset from Wikimedia Commons to design the banner of Great Catholic Homilies, as well as other websites. Many photographs, graphics, classical paintings and other images are free to use by the public and are available at this site. Some artists ask that you give them credit, and this is specified on the website. But many of them, like Rich, do not ask for attribution. For all these great images, go to Wikimedia Commons. If you can’t find the photos you want on this site, you can buy images cheaply at Istockphoto. Photographs run around $2 each, and this is about the cheapest you’ll find on the internet. Istockphoto also has vector graphics, and now video and audio...

Social media tops search engines in U.K.

As sure as the heat in a Chicago summer, there’s a real shift toward using social media over search engines. In the U.K., social media edged out search engine traffic in May, getting 11.88% of traffic, as compared to 11.33% for search engines, for the first time in history. The trend in the U.S. is going in the same direction. You might want to point your promotion compass to social media, as well as the old standby, search engine optimization. See the Aug. 2010 Website Magazine, “Social...

The World Cup, and Why Soccer Will Never Succeed in the U.S.

The big game is over. And now that the winning Spaniards have shed copious tears in each others’ arms, I can be honest about the World Cup, and soccer in general. Listen up: the game will never be completely accepted in America. Here are the top four reasons: 1. Bad time clock. The clock runs in the wrong direction. When it says 90:12, the numbers get higher instead of lower. So you never know how much time is left in the game. Neither does anyone else. 2. No crowd cheering. Just the buzzing of those blasted horns. That’s because nothing really happens in soccer, like a 30-yard pass or a three-run homer, until of course a goal is scored, which is about once every two hours. 3. Women on the team. Oh, wait, those are guys with long hair. 4. Freezing stadium. The coaches and fans are wearing coats and scarves, even though this game is played in the summer. Go figure. So, the U.S. may never win the World Cup, but we don’t care because we are happy with baseball and (real) football, and other games that really make sense. (If you have any comments about this column, I promise, as sure as the baseball cap that I am wearing, that I will respond to...

Why WordPress?

What’s so good about a WordPress website? Why not just make an ordinary static-page website? A static-page website that you get, for example, as a template from a website hosting company, is limited. Here are a few reasons why we at TreeFrogClick work with WordPress websites: Blog-enabled. WordPress contains a blog format, so you can add many posts, increasing your ranking on the search engines Content management software. You can make changes from any computer with the use of a password. Easy to add pages. With a static-page website, when you add a page, you have to put it on the menu of each page. That’s time consuming. WordPress does this automatically. Easy email form. This hides your actual email address from spammers. Besides name and email address, you can also offer drop-down menus. Search bar. Try coding that into your static-page website. Popularity. It’s the most popular blog software used today, and is used by 200 million websites. You can find programmers who know this program. There are 1,200 templates, called themes, to choose from. There are many other reasons as well, but we won’t go into them now. Other similar website platforms are Joomla and Drupal. They do more, but are more complex, too. The website you are reading is built with WordPress. For more information on this popular website software, see Wikipedia’s entry on...
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